Old media is reactionary! It does not know what the audience want and need. The realization of this fact is the weird network war between ABS CBN and GMA. In my opinion, the existence of "media oligarchs" does not translate to actual competition. This is certainly a trademark of Old Media.
Cable Networks and Internet Based Media Platforms are the alternatives in opening up the market and the industry. Competition in this case is real and not imaginary. The widening of the media landscape always paves the way for new creative and technical innovations and inventions in the field of the small screen dynamics. That is why, there is a need to train, develop and manage new talents for new media. If we just re-package old media guys and gals, it won't work at all. Instead, bad habits will just continue minus the old media super-structure.
I see the emergence of Broadcasting Schools and Media Oriented Training Institutions that strictly caters to the realities of New Media. In a way, widening the media platforms translate to better work conditions for people who will eventually enter the media market and industry.
In the Western Media World, the sharp decline of big networks' viewership is a helathy sign that people do not want a narrow perspecitive with regards to human affairs. Oprah has her own network that is said to challenge the likes of NBC and CBS. I feel that she is a perfect example of the potential of new media. There are a lot of room for new things minus the politics of slow minded big network executives.
The premise in developing Independent Cable Networks and Internet Based Media Platform is essential for New Media in the Philippines. Doing away with old constructs that dictates old media supremacy is the primary need that we must achieve. Media is not ABS or GMA, Media is an open source platform that grows when more players are engaging the market and the industry.
http://ctwn2007.multiply.com/ Old media is reactionary! It does not know what the audience want and need. The realization of this fact is the weird network war between ABS CBN and GMA. In my opinion, the existence of "media... more
